Real impact doesn’t wait to be measured.
It moves through people, places, and the way we tell those stories.
Driving visibility, partnerships, and impact through storytelling and targeted campaigns at Enviu Textiles.
Enviu
Marketing and Communication | 2023- 2025
At Enviu Textiles, I lead end-to-end marketing and communications for circular textile ventures driving climate and social impact. I shape brand strategy, run digital channels (LinkedIn, Instagram), and build campaigns that shift narratives on textile waste. My work spans content creation, PR, partnerships, stakeholder engagement, and managing creatives across video, design, and web. I’ve launched purpose-driven brands, grown engagement, and built visibility with limited budgets and lean teams. The role sits at the intersection of strategy, storytelling, brand building, campaign management, and systems change.
Projects
Projects at Enviu Textiles
Designed and launched report unpacking India’s post- consumer textile waste issue.
Developed domain content and drove domain specific launch of 2024 Impact Report.
Led content and design for 2023 impact report launch.
Got our venture feature on The Hindu
Secured media features and thought pieces in top sustainability publications.
Secured media features and thought pieces in top sustainability publications.
Built and rolled out brand identity and voice for The Good Felt
Led end to end planning and execution of our first webinar.
Built and rolled out brand identity and voice for The Good Felt and Second Spin.
Closing the Loop documentation
Collaboration with Gen.E
Gen.E X TGF
Gen.E X Second Spin
Closing the Loop
Youth For India
Fellowship | 2010- 2020
Income generation through upcycling old clothes.
SBI YOUTH FOR INDIA FELLOW | SELF-INITIATED PROJECT | 2019-2020
A decentralized livelihood model powered by skill, creativity, and circular thinking. We set out to create a system where women from local communities could earn by transforming old clothes and textile waste into purposeful, everyday products. Through hands-on training and market linkages, they were equipped not just with stitching orders — but with ownership. Today, they connect directly with nearby stores, brands, and customers to fulfill real demand, keeping both sustainability and dignity alive in every thread.
Design
Autumn Winter Collection 21
Channi Carpets and Textiles, based out of Jaipur, is a family-run business that deals in handmade carpets and cater to clients all over the world. Another part of the business is clothing and garment export, working with fashion labels and brands across the world. ​ The recent boom in online business helped the organization to grow. To take a step ahead the export house wanted to cater for their clients with design solutions as well where I designed the first ever exclusive collection. ​ About the collection- The organization was particular to keep the design simple and functional, making the best out of the block print fabric in stock and slowly diverging the design and business practice to sustainability. Additionally, we utilized the leftover fabric for making bags, scrunchies and switched to plastic free packaging.